Social Power: Control over others; dominance
Wealth: Material possessions; money
Authority: The right to lead or command
Influential: Having an impact on people and events
Ambitious: Hard-working; aspiring
Equality: Equal opportunity for all
A world at peace: Free of war and conflict
Social Justice: Correcting injustice; care for the weak
Helpful: Working for the welfare of others
Preventing pollution: Protecting natural resources
Respecting the earth: Harmony with other species
Unity with nature: Fitting into nature
Protecting the environment: Preserving nature
Please use one or two words to describe how you feel when you think about food that gets wasted in your household.
Active
Afraid
Alert
Nervous
Attentive
Hostile
Determined
Ashamed
Inspired
Upset
Frustrated
Anxious
Guilty
Optimistic
Proud
Content
Relaxed
Disgusted
Spending as much time as possible on activities outside the kitchen.
Having the highest quality food.
Having a great experience when cooking and preparing food.
Having a great experience when eating food.
Having food that is quick to prepare.
Having tasty food.
Having convenient food.
Having enough food.
Having cheap food.
Not having too much food.
Eating healthy food.
Treating myself to "naughty" or "luxurious" food.
Ensuring I can monitor the food intake for me or somebody in my household (e.g., for dieting or health reasons).
Reducing food waste at home.
Avoiding foodborne illnesses.
Being frugal and thrifty.
Protecting the environment.
Ensuring social justice by not buying more than my household needs.
Not standing out from the crowd.
Being a good citizen or neighbour.
Providing a large variety of foods at shared mealtimes so that everyone can eat what they like.
Having products available to be prepared for unexpected guests or events.
Do you eat bread?
Think about the last time you have bought bread. Approximately what percentage of the bread you bought ended up being uneaten and wasted (whether to a compost bin, ordinary bin, council food waste collection, or down the sink)? Please provide your ans
Do you drink (or use) milk?
Do you eat chicken?
Do you eat potatoes?
I try to minimise food waste in my home.
“I think wasting food is…”
If I wasted less food, people who are important to me would...
I intend to minimise food waste in my home.
How much control do you have over whether you reduce food waste in your household?
How difficult would it be for you to reduce food waste in your home?
It is mostly up to me to reduce food waste in my home.
I plan to minimise food waste in my home.
Think about how you felt in the last two weeks. Using one or two words how would you describe how you felt? Some people call this your overall mood.
I don't have enough time.
There are more important things to worry about.
I don't think the quantity of food I waste costs me very much.
I compost most of my food waste at home.
I use local authority collection for most of my food waste.
I don't think wasting food has a negative impact on the environment.
I don't try to reduce or want to compromise on the choice of fresh foods I have in my fridge.
I need to buy a wide range of foods to ensure I can provide healthy food for my family.
Children don't always finish their food.
I don't know how I can reduce food waste.
In the last two weeks, have you bought any bread?
In the last two weeks, have you bought any milk?
In the last two weeks, have you bought any chicken?
In the last two weeks, have you bought any potatoes?
In the last two weeks, have you cut down or skipped a meal for any reason?
To what extent do the following reasons for cutting down or skipping a meal apply to you? - Not having enough money.
To what extent do the following reasons for cutting down or skipping a meal apply to you? - Not being well enough to shop for, or cook, food.
To what extent do the following reasons for cutting down or skipping a meal apply to you? - Not having any means to get to the shops.
To what extent do the following reasons for cutting down or skipping a meal apply to you? - Not being able to get a delivery.
I often feel under time pressure in my day-to-day life.
For me, food is just fuel to live.
The price of food does not really matter as long as I know that the quality is good.
I enjoy cooking and preparing food.
It is a financial struggle for me to buy enough food.
How responsible are you for food shopping in your home?
How responsible are you for the preparation and cooking of food in your home?
Checking what you have in the cupboards before shopping.
Checking what you have in the fridge before shopping.
Using random ingredients you happen to have to make a meal.
Managing cupboards (i.e., what there is and when to use it by).
Managing the fridge (i.e., what there is and when to use it by).
Making a shopping list.
Cooking creatively (trying new recipes).
Thinking where to store items to keep them fresh for longer.
Saving leftovers to use another day.
Checking what you have in the freezer before shopping.
Checking labels for best before dates.
Checking labels for use by dates.
Freezing items.
Sticking to your shopping list/ not buying extra.
Making a meal plan for the week ahead.
Managing the freezer (i.e., what there is and when it was frozen).
Batch cooking (e.g., making several portions to store for later).
Checking labels for where and how long to store items.
Weighing/ Judging portions the number you are cooking for.
Checking labels for portion size guidance (e.g., serves 2).
Labelling products to show the date it was opened.
Checking/ changing the fridge temperature.
Labelling products to show when you put it in the freezer.
My local area is likely to be affected by climate change.
Climate change will mostly affect areas that are far away from here.
Climate change will mostly affect developing countries.
Climate change is likely to have a big impact on people like me.
I am uncertain that climate change is exaggerated.
The seriousness of climate change is exaggerated.
Most scientists agree that humans are causing climate change.
It is uncertain what the effects of climate change will be.
When, if at all, do you think Britain will start feeling the effects of climate change?
Thinking about the causes of climate change, which, if any, of the following best describes your opinion?
To what extent can you see a link between climate change and the following issues? - Reducing the amount of meat and dairy we eat.
To what extent can you see a link between climate change and the following issues? - Wasting food that could have been eaten.
To what extent can you see a link between climate change and the following issues? - Recycling food waste (e.g., local council collection or home composting).
What is your gender?
Which of the following groups do you consider yourself to be a part of?
What is your age (in years)?
Which of the following best describes the highest level of education you attained?
How many adults (18 or over) do you have in your household, including yourself (please indicate in numbers)?
Do you have any children in your household?
6-11 years
12-17 years
18 years or older
Have any of your children returned to nursery/ school?
Which of the following best describes your current work status?
Which of the following best describes the impact Covid-19 has or had on your work?
Have you worked or are you working more hours than usual due to the impact of Covid-19 on your work?
Which of the following religious groups do you consider yourself to be a member of?
On average, how much money do you spend per week on food consumed at home?
Which of the following best describes your tenure?