Research Data Leeds Repository

Valence Framing in Multi-attribute Decision-making

Citation

Barnes, Olivia and Hess, Stephane and Hancock, Thomas (2025) Valence Framing in Multi-attribute Decision-making. University of Leeds. [Dataset] https://doi.org/10.5518/1709¹

Dataset description

This dataset contains responses from an online discrete choice experiment (DCE) designed to examine the effects of valence framing in a multi-attribute decision-making context. Three types of framing were manipulated across different attributes: risky-choice framing (gain vs. loss) was applied to the seat availability attribute, where options were described in terms of either seats free or seats taken; attribute framing (positive vs. negative) was applied to the service quality attribute, with descriptions highlighting either customer satisfaction or dissatisfaction levels; and goal framing (gain vs. loss) was applied to the CO₂ emissions attribute, emphasising either relative emissions saved or missed out on being saved. In each choice task, respondents selected their preferred alternative from two trains defined by these attributes and travel time and cost. The dataset also includes task completion timestamps, demographic information including age, gender, income, and the order in which each respondent completed the choice tasks, as well as self-reported risk preference.

Keywords:	valence framing, choice modelling, risky-choice framing, attribute framing, goal framing, risk preferences, decision-making
Subjects:	L000 - Social studies > L100 - Economics2 C000 - Biological sciences > C800 - Psychology3 N000 - Business & administrative studies > N800 - Hospitality, leisure, sport, tourism & transport > N850 - Transport studies4
Divisions:	Faculty of Environment > Institute for Transport Studies5
License:	Creative Commons Attribution 4.0 International (CC BY 4.0)
Date deposited:	05 Jun 2025 11:10
URI:	https://archive.researchdata.leeds.ac.uk/id/eprint/14216
Additional details Additional details Creators or authors: Creators ORCID Other ID Email Primary affiliation Primary affiliation ID Primary affiliation ID type Secondary affiliation Secondary affiliation ID Secondary affiliation ID type Barnes, Olivia https://orcid.org/0009-0001-7207-39847 University of Leeds https://ror.org/024mrxd33 ror Hess, Stephane https://orcid.org/0000-0002-3650-25188 University of Leeds https://ror.org/024mrxd33 ror Hancock, Thomas https://orcid.org/0000-0002-8922-09019 University of Leeds https://ror.org/024mrxd33 ror Type of data: Dataset Research funders: ERC Grant numbers: 101020940-SYNERGY Publication date: 2025 Resource language: English Metadata language: English Publisher: University of Leeds Contact email: bn19ogb@leeds.ac.uk10 Last Modified: 05 Jun 2025 11:10

Files

Documentation

Readme [5kB] 11 Readme [5kB] 12 Readme [5kB] 13 Security: Anyone File name: README_Barnes_2025.txt14 Content type: Documentation Mime-Type: text/plain License: Creative Commons Attribution 4.0 International (CC BY 4.0) File size: 5kB

Data

Covariate data [181kB] 15 Covariate data [181kB] 16 Covariate data [181kB] 17 Security: Anyone File name: valence_frame_survey_covariates.xlsx18 Content type: Data Description: Demographic information of sample, including age, gender and income. Response duration of each question, information regarding which treatment condition and blocks of choice tasks each participant was randomly allocated to Mime-Type: application/vnd.openxmlformats-officedocument.spreadsheetml.sheet License: Creative Commons Attribution 4.0 International (CC BY 4.0) File size: 181kB

Treatment condition 1 [79kB] 19 Treatment condition 1 [79kB] 20 Treatment condition 1 [79kB] 21 Security: Anyone File name: valence_frame_survey_v1.xlsx22 Content type: Data Description: Preference data for participants who completed treatment condition 1 Mime-Type: application/vnd.openxmlformats-officedocument.spreadsheetml.sheet License: Creative Commons Attribution 4.0 International (CC BY 4.0) File size: 79kB

Treatment condition 2 [78kB] 23 Treatment condition 2 [78kB] 24 Treatment condition 2 [78kB] 25 Security: Anyone File name: valence_frame_survey_v2.xlsx26 Content type: Data Description: Preference data for participants who completed treatment condition 2 Mime-Type: application/vnd.openxmlformats-officedocument.spreadsheetml.sheet License: Creative Commons Attribution 4.0 International (CC BY 4.0) File size: 78kB

Treatment condition 3 [80kB] 27 Treatment condition 3 [80kB] 28 Treatment condition 3 [80kB] 29 Security: Anyone File name: valence_frame_survey_v3.xlsx30 Content type: Data Description: Preference data for participants who completed treatment condition 3 Mime-Type: application/vnd.openxmlformats-officedocument.spreadsheetml.sheet License: Creative Commons Attribution 4.0 International (CC BY 4.0) File size: 80kB

Treatment condition 4 [80kB] 31 Treatment condition 4 [80kB] 32 Treatment condition 4 [80kB] 33 Security: Anyone File name: valence_frame_survey_v4.xlsx34 Content type: Data Description: Preference data for participants who completed treatment condition 4 Mime-Type: application/vnd.openxmlformats-officedocument.spreadsheetml.sheet License: Creative Commons Attribution 4.0 International (CC BY 4.0) File size: 80kB

Treatment condition 5 [80kB] 35 Treatment condition 5 [80kB] 36 Treatment condition 5 [80kB] 37 Security: Anyone File name: valence_frame_survey_v5.xlsx38 Content type: Data Description: Preference data for participants who completed treatment condition 5 Mime-Type: application/vnd.openxmlformats-officedocument.spreadsheetml.sheet License: Creative Commons Attribution 4.0 International (CC BY 4.0) File size: 80kB

Treatment condition 6 [77kB] 39 Treatment condition 6 [77kB] 40 Treatment condition 6 [77kB] 41 Security: Anyone File name: valence_frame_survey_v6.xlsx42 Content type: Data Description: Preference data for participants who completed treatment condition 6 Mime-Type: application/vnd.openxmlformats-officedocument.spreadsheetml.sheet License: Creative Commons Attribution 4.0 International (CC BY 4.0) File size: 77kB

Treatment condition 7 [78kB] 43 Treatment condition 7 [78kB] 44 Treatment condition 7 [78kB] 45 Security: Anyone File name: valence_frame_survey_v7.xlsx46 Content type: Data Description: Preference data for participants who completed treatment condition 7 Mime-Type: application/vnd.openxmlformats-officedocument.spreadsheetml.sheet License: Creative Commons Attribution 4.0 International (CC BY 4.0) File size: 78kB

Treatment condition 8 [82kB] 47 Treatment condition 8 [82kB] 48 Treatment condition 8 [82kB] 49 Security: Anyone File name: valence_frame_survey_v8.xlsx50 Content type: Data Description: Preference data for participants who completed treatment condition 8 Mime-Type: application/vnd.openxmlformats-officedocument.spreadsheetml.sheet License: Creative Commons Attribution 4.0 International (CC BY 4.0) File size: 82kB

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• 5. https://archive.researchdata.leeds.ac.uk/view/divisions/ITS/
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• 7. https://orcid.org/0009-0001-7207-3984
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